Automation Events Data Enhanced with Template Names

Data Replication

What's new?

The Automation Events data in the Bullhorn Data Replication now includes plain-text names alongside existing numeric IDs. Three new fields have been added: Automation Name, Email Template Name, and Text Message Template Name. These fields are available in the Automation Events metric template in Analytics and in the Data Replication table for all new events generated going forward.

Why does it matter?

This enhancement transforms how teams analyze automation performance:

  • Improved Readability: Previously, only internal numeric IDs were available, making it impossible to build meaningful, human-readable dashboards and reports around campaign engagement.

  • Streamlined Analysis: Recruiters and operations teams can now filter, group, and analyze automation activity directly by name, without needing to cross-reference IDs manually.

  • Actionable Insights: Teams can easily identify which email or SMS campaigns are driving the most engagement across candidates, sales contacts, leads, placements, and other record types.

  • Scalable Reporting: This unlocks the ability to create scalable, self-service reports on outreach performance across your organization.

This is part of the BHA 2026.2.2 release. Click here for release calendar details.